Planning Business Messages Outline
Planning Business Messages Chapter 3 Click to edit Master subtitle style
Objectives • Describe the three-step writing process • Identify steps used to analyze the situation when planning a message • Explain why good organization is important to both you and your audience
Three Step Writing Process
Plan • Analyze the situation – Define purpose • General vs. specific• Is it worth your time? – Develop audience profile • Who is your audience? – Size, age, education, expectations
Plan • Gather information – Listen to community, ask for input – Talk with supervisors – Activity • Select the right medium • Oral, written, visual, electronic
Question • As a member of the public relations department, which medium (or media) would you recommend using to inform the local community that your toxic- waste cleanup program has been successful? Justify. • Considering how fast, easy, and inexpensive they are, should electronic media messages completely replace meetings a nd other face-to-face communication in your company? Why or why not.
Plan • Organize your message – Define main idea – Direct vs. indirect approach
Plan – Outline I. First major point I. First subpoint II. Second subpoint I. Example & Evidence II. Second major point I. First subpoint I. Example & Evidence II. Second subpoint I. Example & Evidence
Question • Would you use a direct or an indirect approach to ask employees to work overtime to meet an important deadline? Explain. • Some writers argue that planning messages waste time because they inevitably change their plans as they go along. How would you respond to this argument?
Download Planning Business Messages Powerpoint Presentation