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Planning Business Messages Outline
Planning Business Messages Chapter 3 Click to edit Master subtitle style
Objectives • Describe the three-step writing process • Identify steps used to analyze the situation when planning a message • Explain why good organization is important to both you and your audience
Three Step Writing Process
Plan • Analyze the situation – Define purpose • General vs. specific• Is it worth your time? – Develop audience profile • Who is your audience? – Size, age, education, expectations
Plan • Gather information – Listen to community, ask for input – Talk with supervisors – Activity • Select the right medium • Oral, written, visual, electronic
Question • As a member of the public relations department, which medium (or media) would you recommend using to inform the local community that your toxic- waste cleanup program has been successful? Justify. • Considering how fast, easy, and inexpensive they are, should electronic media messages completely replace meetings a nd other face-to-face communication in your company? Why or why not.
Plan • Organize your message – Define main idea – Direct vs. indirect approach
Plan – Outline I. First major point I. First subpoint II. Second subpoint I. Example & Evidence II. Second major point I. First subpoint I. Example & Evidence II. Second subpoint I. Example & Evidence
Question • Would you use a direct or an indirect approach to ask employees to work overtime to meet an important deadline? Explain. • Some writers argue that planning messages waste time because they inevitably change their plans as they go along. How would you respond to this argument?