Tour Guiding As a Profession and its Principles and Techniques
The Tourism Industry • Composite of industries and entities, both public and private • Involved in the planning, development, marketing, sales & promotion, evaluation of destinations, products and services • Caters to the needs of travelers, both foreign and domestic
Government Sector • Department of Tourism• Phil. Convention & Visitors Corp. (PCVC) – marketing arm • Phil. Tourism Authority (PTA) – implementing arm • Local Government Units (LGUs)• Other National Gov’t. Units (NGUs)
Private Sector • Transportation companies – land, sea, air & rail (others like calesa in included) • Hostelry industry – accommodation establishments • Entertainment industry • Travel trade – tour operator, tour guides• Other private sector entities
Tour Guide • An individual, who, either as an employee or affiliate of a duly licensed travel & tour agency, GUIDE tourist, both foreign and domestic, for a fee, commission or any lawful form of remuneration.
As a profession… • Must be Filipino citizen;• At least 2nd year college;• Pass the qualifying interview by DOT;• Must undergo and pass a DOT- sponsored seminar; • LGU – licensed;• DOT – accredited.
Kinds of Tour Guides • Free Lance – not permanently connencted with any travel agency and paid per trip. • Staff Guide – permanently connected with a travel agency, receives monthly salary.
Types of Tour Guides • Local guide – a person competent enough to guide in a certain locality or area. • Escort – person who accompanies a group of tourists from the point of origin to the destination, and back to the origin. Usual y handles group’s check in and check out. • Specialist – person who specializes in a certain field such as botany, architecture, etc. • Linguist – person who speaks fluently two or more foreign languages.
Qualities of an effective tour Guide • Love of country• Pleasing personality• Must have a genuine interest in people• Resourcefulness• Trustworthy• Tactfulness• Good sense of leadership• Good communication skills
• Good health• Punctual• Responsible, sensible and dedicated• Confident• Good sense of humor• Analytical mindset ( above-normal perception)
Tour Guiding Techniques • Pre – tour: – Study your tour assignment– Be aware of the composition of the group– Review itinerary– Be reminded of cash advances, vouchers needed – Know your vehicle to be used, plate number and name of driver or coordinator.
On Tour • Be punctual• Make sure you have complete name of guests, cash advances and tour vouchers • Check your transport amenities• Meet and greet the group• Discuss itinerary and check other concerns
• Deliver commentaries• Announce inclusions of the tour and what to expect • End your day/tour by thanking the guests• Announce the next day’s itinerary/program and give instructions
Post Tour • Gather all collected vouchers• Prepare tour guide’s report• Submit tour report to immediately after the tour • Accomplish financial report with receipts, vouchers and other assignments • Liquidate ( if necessary)
Tour Guide is expected to be… • Ambassador • Front liner in the tourism industry• Watchdog of the tour operator• Go-between or link between various suppliers and the tour operator/guest • Lecturer of the clients/guests/tourists• Timekeeper • Shepherd – looks after the wel -being of the flock, makes sure that the flock moves in unison from one place to another without losing a single sheep.
It is therefore… • One of the most attractive jobs in the travel industry • Requires a lot of values and ethics• Represents the country and the people• Good paying job• Flexible time – but no time limit
• Service – oriented• Physically demanding• Gives a better understanding of the different cultures • Helps develop a well-rounded personality• Not an 8-5 job.
The End Thank You